Friday, October 28, 2011

It's finally Friday. After a long week we all can enjoy our weekends.

Which Do You Prefer The Top Or Bottom ALCO Spot? We all know they are guerrilla advertising spots. But we are going to review them anyway since neither went viral as was hoped.

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ALCO operates 258 small box retail stores nation-wide, mostly in the midwest.

Here is a video from 2009 Duckwall-ALCO video contest. Please notice how this guy uses about 10 different As Seen On TV products on his way to display his merchandise. Very Funny, and the baby is cute.

Below is a funny video of some kids turning on all of the noise makers on an end cap display and running. Somebody should have told them that they were probably the only people in the store at the time. It still cute.

I think ALCO has taken a turn for the worse since 2009. The stores that I visit when I travel are dirty and unorganized. The products offered are outdated and too old fashioned to even attract local customers. They used to have center isle features that fit an over-arching theme. It seems like they let some very good merchandisers go in an attempt to save money and in the long run have really cost themselves in terms of professional appearance and appeal.

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